Domino's pledges $174 million from for St. Jude hospital from roundup campaign
The world’s top-selling pizza chain is betting big on the generosity of its customers. And it is not alone.
Domino’s recently pledged $174 million over the next ten years to benefit St. Jude Children’s Research Hospital, expecting the funds to come from its longstanding roundup campaign that invites customers to donate the difference between their purchase total and the next-highest dollar amount. The pizza chain has already raised more than $126 million this way across the past two decades for ALSAC, the fundraising organization for the Tennessee-based hospital.
Domino’s is the latest and largest example of “checkout charity” success. The fundraising tool raked in 24% more money in 2022 than 2020 among the highest making programs, for a total of $749 million, according to the professional association Engage for Good.
That staying power has franchises hopeful that consumers will continue giving their spare change despite shifts toward online shopping, negative economic headwinds and fears that more frequent solicitations will cause fatigue. Meanwhile, some retailers are fleshing out partnerships first formed after the 2020 racial reckoning pushed corporate citizenship toward the forefront of business practices.
Related articles
Thailand welcomes the return of trafficked antiquities from New York's Metropolitan Museum
BANGKOK (AP) — Thailand’s National Museum hosted a welcome-home ceremony Tuesday for two ancient sta2024-05-22More than 30m Americans could face drinking water crisis as officials find major flaws in US dam
More than 30 million Americans could be hit with a water shortage after plumbing issues were found w2024-05-22Best quotes from Harry and Meghan's shocking Oprah interview
Meghan on the secret weddingMeghan: 'Even at our wedding, you know, three days before our wedding, w2024-05-22US carries out first airdrop of aid into Gaza
By Idrees Ali, Phil Stewart and Jeff Mason More than 38,000 ready-to-eat meals and water destined fo2024-05-22Connecticut's first Black chief justice, Richard A. Robinson, to retire in September
HARTFORD, Conn. (AP) — Connecticut Chief Justice Richard A. Robinson, a veteran jurist who served mo2024-05-22- Prince Abdul Mateen of Brunei and his wife Anisha Rosnah shared photos from Mecca, having completed2024-05-22
atest comment